Gatorade

Will Farrows from Farrows design company set us a brief to re-design the label for the sports drink, Gatorade, create a point of sale and design a poster informing customers of a special promotional offer.

Honestly, I didn't really enjoy the brief that much. And my end results were sloppy and I knew I should have made changes, but didn't. Bad. Here they are anyways.



The typography should ajusted so it is more alligned.



The track is a running theme I wanted. However you can clearly see the different sizes, which just looks appauling.
A tutor told me that I managed to make the sports drink feminin!



Part of the brief was to make a 3D point of sale. Because I am so lazy and poor, I didn't bother actually buying the materials and making it, I just whipped this up on the good ole photoshop.
It is cring worthy.