I can't draw.

I really can't.

Tuesday, 2 March 2010

Advertising Brief

Brief: Sell Unwin seeds to cool young urbanites.

I initially didn't want to go with this option (we got to choose from three briefs), because I thought it would be really hard. Foolish Danni, that's what advertising is!!
It was group work, I was with three guys, Dave, Simon and Lewis. I think we worked really well together, as we struck up an idea almost instantly. I won't take credit, as it was Dave's bit of genius, who came up with a revolutionary theme. Check out Guerilla Gardening. We wanted this same sort of idea, as we thought it would reach out to "cool urbanites" with the sense of making a stand and vandalism (I would never endorse vandalism. . . . .)

To solve the brief we had to create three posters. Which we decided to create in the style of the icoic russian propaganda posters. At first I offered to do the research and let the boys come up with the deisgns (lazy I know) but I had a crack at it, and in the end they used one of mine as a final.

I can't seem to find my copy of their designs but here are mine:

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This was the one they used. The garden tools representing wepons. ( I would never endorse the use of weaponry. . . . . I really wouldn't!)

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This was to show the transformation from a grey city to a green haven.

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