This is a copy of an email I sent to mi padre about 4designers

I was thinking that I would write a load on what happened at the conference, but I had emailed my papa about it, so I thought I would just post that instead. Forgive the colloquial format, he is my dad!

He had emailed me and asked if I had gained anything from my trip to 4designers in London, or if it had been one party. I was slightly annoyed! So I sent him this email:



The london trip was so good!! The conferences were so inspiring. Over the two days, six design companies came in to talk to us. It was at the odeon in leister square where they do premiers, and the cinema was full up with design students. One of the companies was called SomeoneLondon, and they are responsible for the o2 branding and advertisements- the blue bubbles, the major banks advertising, HSBC and some others. To name a few! It was pretty cool to meet him. And a man called Mike Dempsy, who is a legend in the design world. He was quite old, been around for a long time. he has done work for the british opera. Then later that day, we were taking the tube, and they have all those advertisements on the escalators and we saw some of his work up. We were all like, wow hahahaha.

The companies all gave lots of advice and I wrote down soo many notes. It was very useful. After the conference on the first day, we went to the V&A museum, and went to the exhibition inside which you had to pay for- worth every penny! It was aaaaaamazing! It was digital art. It was so cooool! I filmed lots of videos I will show you. One of the best things I have ever seen! It was Me and a few of the boys from beechcroft (where I live) who went there, the others either went back to the hostel and slept or went shopping. We went to the National history museum afterwards, but that hadn't changed much.



When the conference was finished on the second day, we had lots of time to spare cause our train back was at half nine, so our course leader Andy, joked around about going to some design companies and asking if we could look around their studios. The joke turned real, cause then he phoned them up and an advertising agency called "Mother" (they are responsible for some big named brands work!) agreed to let us look around. They had one big studio and everyone was working on their macs working hard. It was really nice, the way everything was laid out. They had whiteboads on the walls, with their briefs and clients up. I saw some Stella artois and the o2 arena. So that was exciting. (I decided a while ago, that it was advertising that I want to get into.) After that we went to some galleries, but it was mainly fine art. And then the tate modern. But they haven't changed it since I went there in 6th form.



I saw Med and Tom. And tom was saying how his ma works in PR and Marketing, which is a branch off advertising, and he said he would ask if I could do some work experience with her in the summer or something. My friend back at halls doing film, also has an uncle who owns a design company and they have biiiig clients like prada, and that he did some experience there and would ask if I could do some. woooooo!!